Your privacy is important and that's why we removed Google Analytics.

We decided to remove Google Analytics from CatholicLuv because we want to make sure that your privacy is protected. Google Analytics is a free tool, used by internet marketers and website administrators to understand how many users have visited their website, number of visits per page, and even drill down to individual users. According to W3Techs as of January 2021, Google Analytics is used in 84% of all known websites that use analytics, or 54% of all websites. It is so prevalent because Google provides the tool for free to website administrators, but there's a catch; not only do they provide useful data for owners of the website, Google uses the data for themselves. Google wants to know what sites you have been visiting to understand your interests in order to push ads they think you will click. Google tracks you from one website to another even if you're not using their search engine. As long as those websites are using Google Analytics, and over 1 in 2 websites are, Google can track you individually.

So, we removed Google Analytics. Even though the tool is free and the data it provides can help us make CatholicLuv better, we don't believe it is worth it to allow Google to track you. We've decided to switch to a privacy focused analytics tool called Plausible. While we have to pay for Plausible, it does not invade your privacy. Plausible anonymously aggregates website visits, has no ability to drill down to individual users, and it cannot track you between different websites. There's no cookie tracking and collected data is purged after 24 hours.

It might sound strange that a Catholic dating site is pushing for internet privacy, but we are posting this in hopes that others will take privacy seriously as well. If you want to contact us, you can always use the "Give Feedback" button after signing in, and we will respond to you ASAP.

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